Listed below are Pitch-In events from across the four partner universities alongside relevant regional and national opportunities.  If you have an event you wish to promote to the Pitch-In network here, please contact

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< Cambridge Executive course: digital platforms and IoT strategy for non-IT managers >

Free places on Cambridge Executive course: digital platforms and IoT strategy for non-IT managers


A team at the Institute for Manufacturing, University of Cambridge is piloting an executive education course from 15-17th June in Cambridge sponsored by Pitch-In.


Places are free so you will need to cover only your travel and accommodation costs. After several test runs, the executive education programme for non-tech senior and middle managers will now be held in the classroom for the first time. The course covers practical oriented modules on the internet of things for efficiency gains in your existing processes and for new business ideas enabled by IoT and digital platforms. This is based on a high-level introduction to the basics of IoT and digital technology.


Applications to take part are invited from managers in non-technical roles. You may be a manufacturing manager, CEO or CTO with little technical background or you may be a finance manager having to evaluate requests for investment in IoT projects. Generally all senior managers and managers with some strategic responsibility looking to future- proof their organisation are welcome. No prior experience in IT is required.


For a place on the three-day course you will be asked to complete a number of short surveys before, during and after the programme and reflect on the experience in a follow-up interview.


Enquiries to Dr Imogen Cleaver:

Where: Cambridge Time: 09:00am — 05:00pm

< Successful Innovation in the Internet of Things >

Join us for our final dissemination event for the Pitch-In programme.


This conference marks the culmination of the three-year programme, which has been funded by Research England’s Connecting Capability Fund. It has brought together the universities of Sheffield, Cambridge, Newcastle and Oxford to stimulate collaboration between academia and stakeholders across industry, commerce, and the public and third sectors. Its focus has been on solving problems related to innovation, adoption and skills in the Internet of Things (IoT).


IoT technology has the potential to influence many aspects of society and industry. The aim of Pitch-In has been to try to ensure that we build the ‘right’ sort of IoT systems that will contribute to creating sustainable communities, places and businesses in the long term. Of necessity, building these systems requires significant collaboration among all stakeholders.


Join us to find out how we have demonstrated the value of IoT to the UK’s Industrial Strategy. You’ll learn about the major findings and lessons learned: what worked and what didn’t. We’ll present the programme and the major outcomes from nearly 70 projects involving 80 partners and spread across four key thematic areas – Energy Systems, Smart Cities, Manufacturing, and Health and Wellbeing – along with foundational work that spans all themes.


Who should attend?


Anyone with an interest in collaborative working for IoT/digital innovation or adoption, or in IoT/digital skill transfer will find the contents of the conference highly relevant. In the course of Pitch-In we have worked with academics, consultants, small and medium-sized enterprises (SMEs), original equipment manufacturers (OEMs), national catapults, local authorities, and public and third-sector service providers: attendees from any of these sectors will find points of reference and of interest among the topics discussed.


The event will also be of interest to knowledge exchange professionals working with IoT/digital technologies.


Agenda (TBC)


  • 0930-0935: Welcome
  • 0935-1000: Summary of Pitch-In: themes, aims, structure, achievements, lessons learned and legacy
  • 1000-1050: Project showcase 1: highlights from the Energy Systems, Smart Cities, Manufacturing, and Health and Wellbeing themes, along with cross-cutting work
  • 1050-1120: BREAK
  • 1120-1150: Project showcase 2: further highlights from the themes
  • 1150-1220: Innovation in IoT in the UK
  • 1220-1230: Towards a connected resilient society
  • 1230-1255: Q&A and discussion session
  • 1255-1300: Conclusion


Time: 09:30am — 01:00pm


< The new era of customer experience: Optimising engagement across digital, physical and social channels. >

The Institute for Manufacturing (IfM), University of Cambridge, has launched a new executive training course called: The new era of customer experience: Optimising engagement across digital, physical and social channels.


The online course will help attendees understand how new technologies and business models are changing the way organisations interact with their customers; and how companies can navigate the new era of customer experience.


The course draws from lessons learned from a Pitch-In mini project which explored how manufacturing firms are approaching successful digital transformation. Using this knowledge (which is set out in this briefing), course leaders will guide participants on how companies have used data to better capture customer interactions and build customer loyalty.


Who should attend: The course is open to everyone. IfM are offering a 10% discount to anyone from the Pitch-In community wishing to attend the next course which takes place 23-24 June 2021. To book your place and receive the discount, simply select “yes” to the question as to whether your organisation is an IfM Member and then select “Pitch-In” from the drop-down menu.

Time: 01:00pm — 04:00pm